Creative Sustainability and Business Improvement

Using creativity to reinvent the Bloomfield Avenue Corridor.

Saturday, December 31, 2011

A Welcomed Ending to a Slow Year

I stepped away for a while. Actually, I got bored of reading the boring shit going on around town. Its mind numbing boredom which lead to diluted enthusiasm regarding posts.

The local newspaper comes out once a week. The snarky (read: MEAN and simple minded nonsense) local blog is busy bashing other businesses that may have any corporate sponsorship which is non-conducive to propelling the creative environment everything thinks Montclair has. I haven't seen anything creative in a long time.

Well - something came up: I found some spray chalk graffiti in town which is a positive step toward creativity. Its also eco-friendly which should make others happy. In case you may not be aware of this, spray chalk washes off after rain and/or can be brushed off with a broom or brush.

There is a whole new concept in graffiti outside of the destructive nature of its original iteration back in the 1980's.  Aside from 5Pointz building in Queens, which has become an icon for graffiti, new changes in the medium have materialized. There is now moss graffiti, reverse graffiti and spray chalk graffiti - all of which allow the artist to continue the message while changing the medium.

One of the only mediums to have a evolutionary component, aside from photography, graffiti should be respected for its sense of impermanence and ingenuity.  Evolving from basic text into a highly stylized form of art has offered credibility to street artists. If you think its a horrible form of destruction, look back onto Jean Michel Basquiat who was able to move from basic street graffiti into the art world with finesse. His paintings overlapped text, imagery, hidden symbolism and vibrant colors and are some of the most sought after pieces in contemporary art.

Artists are always a catalyst for change. In this case, rather than using canvases, street artists have used public spaces as their canvas. Offering captions such as Banksy's "There's always Hope", the artist allows the viewer for formulate their own opinion of the work based one the viewer's own life experience.

Although the images from Montclair aren't nearly as stylized as the more intricate pieces from around the world, the message is pretty clear.



Sunday, September 18, 2011

Event: Taste of Montclair next weekend! Sept 23-24, 2011


Dates: 
Friday September 23rd from 3pm-9pm
Saturday, September 24th 10am-10pm



Location:
Parking lot of Immaculate Conception High School
Corner of Park Street & Munn Street (one block north of Bloomfield Avenue)

Website:
www.TheTaseofMontclair.com

Tuesday, July 5, 2011

Display Windows in Zaentz Hardware have finally been changed!

After Zaentz closed, the display windows began to wither and fade. But the windows were quickly updated in time for the July4th Parade. Although a quick fix, and still needing a bit more attention, any change is good at this point!

All materials in the windows have been recycled from what was left behind from Zaentz and what the owner of Merit had to offer which lead to no cost for this simply, quick change.

Merit Fine Wines and Liquors will be the new tenant, moving west three stores. Renovations should begin to unfold during July and August, with an anticipated opening date of September 2011 planned.

(Photos of updated windows coming soon)

Thursday, June 30, 2011

Parade is Scheduled for July 4th!

After plans to cancel the parade due to budget constraints, it has finally been finalized to run.
The information has been on the Montclair Township website for about a week.

This will give everyone a chance to see the new interior of Dunkin Donuts, see some of the small urban gardens that have cropped up - which means to please tread lightly on the flowers you see! The Montclair BID, residents and business owners of Montclair Center spend time taking care of these plants and take personal pride in their growth so kindly do not damage them or use them as garbage cans!



Dunkin Donuts remodels interior

Closed on Wednesday June 29th and Thursday June 30th, Dunkin Donuts is undergoing interior remodeling to update it. As someone who was able to peek inside late on Wednesday night, it looks terrific and adds a great change to a regular spot in town.

The counters closest to the street in the front and toward the back appear to have been lowered making it a more customer friendly height. There is darker brown wood, new ceramic tiles floors and some silver trim (on the ground when I peaked in) that seems like it may be an upscale railing.

Wednesday, June 15, 2011

Get involved in Shaping the future of Montclair!

A final land use workshop will be held this evening for community feedback about the future of Montclair.

If you want your ideas to be heard, please consider attending this evening!!

From Montclair Township website:
" Final Unified Land Use and Circulation Master Plan Element visioning workshop Wednesday, June 15, 7:00 - 9:00 p.m. in Fire Department Headquarters, 1 Pine Street, Montclair. 
We'll tell you what we’ve learned and ask for your help in making sure that we understand what the future of Montclair looks like through your eyes. Join us, and leave your mark on Montclair.
Montclair, in partnership with the Municipal Land Use Center and the New Jersey Department of Transportation, is working with a team of consultants to create a new Unified Land Use and Circulation Master Plan Element. The Master Plan guides policy changes to keep zoning and development consistent with the Township’s vision.
For more information, please contact Janice Talley, Planning Director at 973-509-4953, or email the Project Team: masterplan@montclairnjusa.org . 

Click on these links to see what has already been done:


Saturday, June 11, 2011

Fostering Ecological Awareness through the Arts


Montclair Sidewalk sale today: Saturday June 11, 2011

Using sidewalks as an untapped resource for businesses is an important part of community engagement. Sidewalks offer additional "space" that synthesizes the interior space with the exterior environment and is an important part of improving relationships and getting to know people in the area.

Although the weather may be hazy, many businesses are putting up tents over their merchandise to keep you (and their merchandise) dry today.

It would be really great if there are some artists who can nudge their way into the sidewalk sale and put some of their work out for display just like in New York. The community really needs to see how many talented artists we have and it would be a great way to start using art as a catalyst for change and help slowly improve the Bloomfield Avenue corridor.


Sunday, June 5, 2011

Big Ideas, Small Spaces - Tree pits!

As someone who has lived in several apartments during my lifetime, maximizing interior space has always been like a game show. After about 15 apartments under my belt, I found what I enjoyed was maximizing small outdoor space usually overlooked by other tenants. In my current apartment, the previous tenant used the outdoor space as a messy storage space her broken pots and graveyard for the dead plants that appeared to have withered long before I arrived.

Several ideas will be explored in this blog that have been extracted from personal experience, working and studying in some of New York City's toughest neighborhoods like Bushwick and Red Hook in Brooklyn and from ongoing interest in making Bloomfield Avenue more enjoyable through small changes.

Because of my location on Bloomfield Avenue I can attest to the horrible traffic conditions at the intersection of Midland and Bloomfield Avenues. Although several traffic studies have been conducted by the township, with no changes or improvements implemented, a resolution to an important problem needs to be initiated by residents. Thats the point of this blog!

Adding things to LOOK AT calms traffic immediately. Its a simple fix to s serious problem, especially with the number of children and families crossing at the intersection. Using "Cities Back from the Edge: New Life for Downtown" by Roberta Gratz and Norman Mintz is one of the driving forced behind these suggestions. Norman Mintz was one of my professors at grad school and is currently involved with Program for Public Spaces. 
Tree pit in NYC surrounded by Boxwood

I've also extracted several ideas from academic projects I worked in during grad school at Pratt Institute's School of Architecture in the Sustainable Planning & Development Program. Using NYC as an important case study of urban anthropology, adding foliage to any area will make it more enjoyable.

TREE PITS!
This is public space with an interesting dynamic. The dirt is already there and the space is unused and valuable. Other than using it as a personal bathroom for dogs, tree guards and flowers can be added to immediately improve your area.


Tree pit with flowers
and pit guard in Flatbush, Brooklyn
I've already checked with the town arborist and residents are allowed to add flowers to tree pits. New York City has done an amazing job of utilizing tree pits. So if Montclair truly is the "Place where the suburbs meet the city" then lets get moving! The total cost of adding flowers would top out around $30.00. Tree guards will run more, but if you are handy, making one yourself is an option. Additionally, if you need planting ideas for the tree pits, check out this LINK for plants that would be ideal for several reasons.



Saturday, June 4, 2011

Out with the old, In with the relocated!

The vacant space left behind by Zaentz will be occupied by a current business operating in Montclair. After the editor of Montclair Vibe spoke with the business owner and offered several solid ideas about adding public seating and planters along the side of the building, they welcomed the ideas with open arms!

Before and after images of the progress will be posted periodically on this blog as a case study that small spaces can be transformed into important public space.

Although based on personal interest in improving the Bloomfield Avenue Corridor west of Park Street without any help from the township, this personal project correlates with "Placemaking: Making it Happen" which is a professional training workshop being offered by the Project for Public Spaces  in New York


Big ideas can fit in small spaces.